The AI updates just keep coming…
In May, Google and OpenAI (the company behind ChatGPT) held major events to unveil the latest versions of their artificial intelligence technology.
These updates will take things to a whole new level, giving you the potential to grow your business but putting your company at risk if you fail to understand just how much AI has to offer.
The buzzword for the latest changes and announcements is ‘multimodal’. AI is getting smarter and more capable. It’s going to change the way the entire world works.
What’s most exciting about this news is the opportunity to create a business that produces so much more for your clients, in so much less time and for a fraction of the cost.
Take a look at the updates from this month:
May ChatGPT updates: GPT-4o
First, OpenAI has now formally launched GPT-4o, its latest AI model. Where ChatGPT follows written instructions and prompts and where Apple’s voice assistant Siri can feel slow (and let’s face it, frustrating), this version opens GPT up to voice control and lets you have a conversation that feels completely natural.
Speak to GPT-4o (that’s four-o, not the number 40, the ‘o’ stands for omni) and responses will basically be instant. You’ll even be able to interrupt and change the direction of the discussion. It’s like having a speaking encyclopaedia, advisor, therapist, teacher and strategist, all in the palm of your hand.
Think Siri, but on steroids.
What’s more, this upgraded tool now has ‘eyes’. You can show it something like a written maths problem and it will take a look and solve it while having a conversation with you.
The demo video below gives you a sense of what this upgrade is capable of:
If you already subscribe to ChatGPT, you might notice GPT-4o is already available on the website and app. The company has said it’s gradually rolling out the voice chat feature and other changes.
Even if you use the free version of ChatGPT, OpenAI has boosted its reasoning, processing and natural language capabilities so you will get better results from your prompts and requests.
In addition to the new multimodal features, OpenAI has upgraded the search functionality in ChatGPT, so you can upload more file formats including video and audio, and use them to create content that is more specific to your business.
Being able to converse with ChatGPT, interrupt it and even tell it to speak in a different tone of voice (check out this video) isn’t just a novelty; it’s a potential new way for customers to interact with your business. Using this incredible technology, you can automate responses to enquiries and your customers will experience a seamless conversation.
Google AI updates
Google shared its own AI updates at the Google I/O 2024 event in May.
Check out the following:
Google’s AI platform Gemini has had an upgrade to become Gemini 1.5 Flash. The highlights of this are:
Long context: Upload a 15000 page pdf and you won’t overwhelm the system. Google is boasting the “longest context window in the world”, with capacity for up to one million pieces of data like words, phrases or numbers (these are referred to as ‘tokens’)
Multimodal capacity and reasoning: Gemini will be able to interact with sight, sound and spoken language. Hold your phone up to something and it can tell you what you’re looking at. You can even ask it to search your phone for specific images.
Search Generative Experience: Google will start to display what it calls AI Overviews in its search results, giving you a full answer instead of a link to a website.
Veo: Google’s text to video tool can generate high-quality 1080p resolution videos beyond a minute long, in a wide range of cinematic and visual styles. This is in response to OpenAI’s Sora, which was launched earlier this year.
Imagen 3: Google says its AI image generator understands prompts written in natural, everyday language, making it easier to get the output you want without complex prompt engineering.
Gems for Gemini: This is Google’s version of OpenAI’s Custom GPTs, which will allow you to create personalised AI chatbots that can speak on behalf of your business.
Impressed? Take a look at the video below to see some of this technology in action.
Integrating the latest AI technology into your business
It’s a lot to take in and it’s hard to know exactly how these updates will change things. One thing is for sure; this technology is here to stay.
As a business owner, the sooner you can adapt and integrate these amazing tools, the sooner you will give yourself an edge over the competition.
The most important things to do are:
Be aware of what’s going on and stay up to date with changes (keep an eye on our blog for more updates)
Learn the ways to implement AI tools to grow your business
Create a roadmap to introduce new technology and integrate it (it doesn’t have to happen overnight)
It’s hard to believe, but these changes are just the tip of the AI iceberg. Register for our upcoming event to find out exactly how you can apply them to grow your business.
If you are ready to use AI to benefit you and your business today and beyond, register for the greatest AI event of the year – Reimagine Your Business! Check out event details here and register for FREE: https://businessblueprint.com/event.
