Describing himself as a “serial entrepreneur”, Andrew has developed an international reputation that has reinforced his six best-selling books. His books are sold in over 40 countries and their popularity has launched him as a keynote speaker and corporate coach.

Can you list ten favourite low-cost marketing strategies?

• Step outside your business and your comfort zone– spend time getting out and about, networking and attending functions. Be prepared to tell people exactly what you sell and don’t be afraid to ask for business.
• Ask people to refer business to you – get on the referral bandwagon. Everyone is either a potential customer or they know someone who is a potential customer. Enlist the help of your family, friends, associates and neighbours to help grow your business.
• Become a spokesperson – stand in front of a crowd, send letters to the editor, become the head of local organisations, or at least join them. Get yourself and your business name in front of as many people as possible.
• Donate your time – it is amazing how much business you can have referred to you by being a good corporate citizen and helping out local charities or events. Who has the time? None of us, but those that make time get well rewarded in many ways.
• Use a blackboard – it still amazes me how much business you can get from simply putting a blackboard outside your business. An oldie but a goodie!
• Set up strategic partnerships – are there businesses that can refer customers to you and you can refer customers to them? Give them a call and go and see them. Set up a more formal arrangement, exchange brochures, get to know their business and start referring as soon as you can.
• Ask your customers for ideas – it is very interesting to sit down with a few of your customers and ask them for ideas to help you grow your business. They will generally have some very interesting ideas that you may not have thought of. Smart business owners are always very open to other people’s ideas, and who better to look for ideas than your existing loyal customers? They get to feel good because you asked for their opinion and you get some great advice (hopefully) for free.
• Use food – I have got more business over the years with chocolates than any other selling tool I know of. I believe if you feed anything enough it will keep coming back. So have some chocolates, lollipops, fruit or whatever takes your fancy and give it to your customers.
• Free samples – don’t be afraid to give free samples of your product or service to customers or potential customers. It’s a case of putting your money where your mouth is.
• Do the little things – look for ways to do the little things for your customers that other businesses won’t bother to do – remember names, give them an on-the-spot discount, and always be looking for ways to exceed their expectations.

For more of this interview and low cost marketing strategies check out “Secrets of Marketing Experts Exposed!“.

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