Speaking

aristotle

Aristotle 384-322 BC

Ἀριστοτέλης

The Five Canons of Rhetoric

Aristotle and other Greek rhetoricians thought of rhetoric as having five canons or established principles. These principles outline the systems of classical rhetoric. I have listed the name of each canon, but I have defined each briefly in terms of a verb, i.e. what it is that these canons are supposed to help you do.

Invention: To discover the available means of persuasion.
Arrangement: To select and assemble the argument effectively.
Style: To present the argument cogently and eloquently.
Memory: To speak extemporaneously.
Delivery: To effectively use voice, gestures, text, and images.


Rhetorical Appeals (Used is persuasive writing, speaking.)


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