Aristotle 384-322 BC


The Five Canons of Rhetoric

Aristotle and other Greek rhetoricians thought of rhetoric as having five canons or established principles. These principles outline the systems of classical rhetoric. I have listed the name of each canon, but I have defined each briefly in terms of a verb, i.e. what it is that these canons are supposed to help you do.

Invention: To discover the available means of persuasion.
Arrangement: To select and assemble the argument effectively.
Style: To present the argument cogently and eloquently.
Memory: To speak extemporaneously.
Delivery: To effectively use voice, gestures, text, and images.

Rhetorical Appeals (Used is persuasive writing, speaking.)