If there’s one thing no business owner ever has enough of, it’s time!
Instead of wishing there were more hours in the day, what’s important is to find ways to better use the ones you have. To do this, you simply must leverage the power of TECHNOLOGY.
The world is filled with incredibly helpful tools to add that extra hour to your day while reaching more people and delivering marketing which will really excite your customers.
We know it can be a challenge to find the online tools which are most effective, which is why we love sharing the ones we have discovered.
Take a look at three tools we love here at Business Blueprint.
Bonjoro
Bonjoro leverages the power of the smartphone to help you convert and retain more customers through personal video.
Here’s how it works:
When you get a customer enquiry, you’ll receive a notification via your phone. You can very quickly send them a personalised video, thanking them for getting in touch and answering their question, welcoming them aboard or promising to follow up on their query.
It’s easy to make a video with Bonjoro and creates an instant connection between you and your customers, reducing ‘stale’ leads and helping you turn enquiries into sales.
You can send Bonjoro messages to follow up on other sorts of emails or send birthday/anniversary good wishes. It is up to you how creative you want to be and the message you include.
The goal of Bonjoro is for you to quickly build relationships with your customers. Business owners who use this effectively say they have been able to turn more leads into active buyers.
Bonjoro is Australian-owned and lots of fun! You can check it out at www.bonjoro.com.
Calendly
We have been waiting for Calendly for YEARS!
No more “When are you free?”, “Well, when are YOU free?” when it comes to booking meetings with people outside your business.
Create a calendly link, synch it with your calendar and share it with your contacts. When they want to schedule a time with you, they can instantly see your availability.
You can also add Calendly to your website. This means your new customers don’t have to pick up the phone to book an appointment. They can simply choose a time you’re available which suits them. This is ideal for service providers who get tied up on the phone making appointments all day.
Calendly asks for a small yearly fee but is a godsend for business owners.
Visit www.calendly.com.
SEOptimer
Many business owners find SEO overwhelming because it is something of an octopus, with many ‘tentacles’ required in order to get it nailed and improve your website’s visibility in search results.
If you’re pressed for time and want to improve your website’s discoverability, SEOptimer will at least give you an idea of how it is currently performing.
Simply head to www.seoptimer.com and type in your website address. The tool will give you a grade (B+, C- etc) and will give you recommendations on how to improve.
For example, it may tell you to encourage more social sharing on your page, to update your website security (SSL certificate) or to add descriptions to your images. You may be able to make changes yourself, or you can send them to your web team to make updates and improve your SEO discoverability score.
Being easier to find on Google can have a huge impact on your business and this tool can take the guesswork out of boosting your rankings.
Want more incredible tricks to improve your business? Claim your free ticket for 52 Ways, coming soon to a city near you!
