When on the journey as an internet entrepreneur, it is a great trait to not only learn of your own accord but to also learn from those who have gone before on how to succeed on the internet. In this segment from an interview between Dale Beaumont and Matt Freedman learn the most important things Matt has learned about succeeding on the internet.
Matt co-founded Redback Solutions and has built the business into an e-marketing, web development and digital agency with offices in Sydney and Newcastle. Redback has worked with over 200 clients, helping them market their businesses online. In 2007, Matt and two other entrepreneurs launched Sticky Tickets, an online business that allows anyone to promote an event and sell tickets to it.
What are the most important things you have learnt about succeeding on the internet?
When promoting your business on the internet you have to understand what motivates people. Are they looking for information? Are they looking for products? Most people are looking for solutions to their problems. If your website can address a problem then you have a much better chance of success. People want answers quickly, so your website needs to look good and create a fantastic initial impression. It needs to be easy to get around, have concise information and an easy way for the user to request more information or contact you. Don’t get carried away with get-rich-quick schemes. Online businesses take time, and usually more than you allow for. The businesses that succeed have the persistence and resources to hang in there until they make it. An online business is no different to any other business. It just involves a different medium for communicating and selling to your market. Yes, it is a different game with different rules, but the same business fundamentals still apply:
- You have to provide something of value.
- The more value you provide, the more money you make.
- Your income needs to exceed your costs.
For more information on how to succeed on the internet visit Dale’s “Secrets of Internet Entrepreneurs Exposed!“.
