There are many courses, events, webinars, and so forth on business and personal development out there. It would take many hours and days to complete each option. Well, you have come to the right place. Discover the most important of these business and personal development lessons in the segment of an interview between Dale Beaumont and Suzi Dafnis.
Suzi was the founder of Pow Wow Events, a company distributes books and other learning products, and occupies more than 50% of the market in the personal finance, personal development and business skills segment. Having now sold that company, she is the director of the Australian Business Women’s Network.
Having attended hundreds of seminars on business and personal development, can you list some of the most valuable lessons you’ve learnt from them?
Some of the most valuable lessons include:
- Integrity – You need to be able to sleep with a clear conscious, so have integrity in your dealings with others and with yourself. Keep your relationships above board and work for the highest good.
- Karma – I really believe that you reap what you sow. If you believe you are a victim of scarcity, there will never be enough money, clients or business. If you believe in abundance, you’ll be generous and it will flow back to you.
- Assets vs Liabilities – This is a big one, many business owners know how to generate cash but they don’t know how to keep it. Using cash flow to buy assets, which in turn produce their own cash flow, means that your money is working for you, rather than you just working for your money. This was an idea that I mainly got from Robert Kiyosaki.
- Marketing and Innovation – Without these components, you don’t have a business. No matter how good you think your product is, if you cannot market it you will go broke. Innovation is not about inventing something new, it is the commitment to the ongoing improvement of what you do, whether it is the way you answer the phone, the way you market, or the way you recruit. Innovation is what differentiates exceptional companies from average ones.
- Numbers – Business is a numbers game. If you don’t understand financials, make sure somebody you trust does. No matter how fun it might be to take on a business activity, at the end of the day if it loses you money, it’s not worth doing unless it’s going to get you some other goal down the line. We’ve had some great fun projects that the team loved taking part in which cost us a lot of time and money.
- Responsibility – Some people think that responsibility means taking on a lot of work. What it means to me is doing what you say you are going to do. As a business owner, I’m 100 per cent responsible for the success or failure of the business. Staff can and should be held accountable for their areas of the business, and my responsibility is to hold them accountable for what they say they will do, and to set an example by keeping my word.
For more of this interview and personal development lessons check out “Secrets of Female Entrepreneurs Exposed!“