Can you still recall the very first time you ever received a testimonial for your product or service? Do you remember how that felt?
Getting testimonials is very exciting and we love getting them because they inspire our team to do better. But that’s not the only reason why testimonials are important for your business. One of the fastest and easiest ways to boost the conversion rate of any website or marketing piece is to use testimonials.
Nowadays, people are becoming more cautious when it comes to new businesses. They are more skeptical because they want to avoid risks. They will need some sort of proof that your service or product is worth it. To overcome potential customers’ doubts, you will need testimonials.
And you should also know that it’s even better if those testimonials are in video form.
The Benefits of Video Testimonials
Having video testimonials will give your potential customers confidence in your product or service and entice them to purchase from you. Your testimonial about your own product doesn’t count because the true measure of a product or service is what other people say about it.
- More believable vs written testimonials
Written testimonials enable people to provide a detailed review of your product or service, However, video testimonials show real faces and reactions of your customers, which makes it more authentic, credible and believable compared to posting a block of text on your website.
- More engaging and relatable
Videos help you stand out in an increasingly noisy landscape. With the element of sound and movement present in every video, you can instantly capture the attention of potential customers. Plus, people are more likely to trust video testimonials than advertisements designed to promote your product or service. If people hear a story similar to their own, this increases the likelihood for people to buy from you.
- Shareable across different channels
The more video testimonials you have from existing clients, the more credible your business. You can use them on your website and in all your marketing materials. This in turn, will entice more clients to purchase or subscribe to your service.
But how do you gather them quickly and easily without the typical fuss? In this article, we’ll show you how to use a new technology tool called Vouch to help you to gather hundreds of high-quality video testimonials fast.
What is Vouch
Vouch is a video collection tool that allows users to collect, edit and share videos with a single link. This tool can be used for video testimonials, feedback, team comms, sales team training, recruitment and more. All you need to do is create your personalised Vouch video, add questions that you would like to ask, and once done, send out your video requests in seconds. Then your recipients can record responses directly in any browser. If you want to learn why we love using Vouch, [click here].
How to Create a Vouch Video
If this is your first time using a video testimonial software, there’s no need to worry. Vouch is allows you to “capture authentic customer testimonials, feedback or team updates in a few clicks.”
To get started, you need to sign up for a free account at vouchfor.com. Once done, you can log in to your account and take their product tour. Or review and follow the steps below on how to create your very first Vouch request.
- Login to your Vouch account.
- Select Vouches from the top level menu.
- Click on the New button to start the Vouch creation process.
- On the Create New pop up screen, select the option Vouch.
- Click on the drop down menu and select Create New Contact.
- Once selected, you can now add the Name and Email Address of your contact.
After setting up a Vouch request, the next step is to add the Questions and then personalise. Add your own logo, colors and styling so your Vouch video reflects your branding across all touch points. To add questions, simply click on the + Add a Question button.
It’s important to ask the right questions to your customers and audience. To help Vouch created a question library that you can access anytime. After typing in your question one, click Save + Add another. Then add your cover message and cover video. Once your Vouch video is ready, share the URL via any method (Email, SMS, Direct Message) and start collecting testimonials from customers.
How to Edit and Share Your Vouch
After gathering high quality video testimonials from your customers, you’ll need to share it to the world. If needed, you can use Vouch’s trimming feature which you can access in the dashboard. There’s also an option to generate and add transcriptions to your video.
Once the editing process is done, it’s time to share your video. There are easy ways to share your video all with minimum effort. According to Vouch, these are five main ways to share your videos:
- Playlink – A dedicated webpage that hosts your content
- Embeds – The easiest way to add your Vouches to your website
- Downloads – Customize your files and get them ready to share
- QR Code – The best way to share videos at events or in store
- Social media – Download in the ratio you need, or share directly to Twitter
For more details on why we love using Vouch and to check out more tech tools, you can use for your business, visit our Tools We Love page.
More Tech Tools
With so much disruption happening around the world, using technology in your business has never been more important. The right technology tool can increase your team’s productivity, improve collaboration, and save more time so you can focus on growing your business.
So if you want to discover more tech tools and breakthrough strategies for your business, join our one-day business growth workshop, New Rules of Business. For more details about the event and how to reserve a seat, visit our website here.
