Anyone trying to market their business will understand the importance of blogging and sharing content.
However, blogging is just the tip of the iceberg. As well as bringing together information and case studies to inform and engage with your client base, you need to get people to read it.
Social media and newsletters come into play in a big way to attract traffic to your blog but these can be a roadblock because you need to find a way to schedule everything to go out.
Here’s where a new tool called Missinglettr comes in.
What is Missinglettr?
Missinglettr turns each of your blog posts into a 12-month social campaign, which is then dripped out to your social channels. Each campaign is designed to engage with your audience and drive traffic back to your site.
This clever software uses artificial intelligence to create a whole sequence of social content and branded imagery (fully cropped and optimised for each of your social accounts). All you need to do is review and edit.
How It Works
Once you get Missinglettr up and running, it “diligently sits in the background, waiting for you to publish your next blog post”.
The software “detects new posts irrespective of their length or the platform they are hosted on. You can post on WordPress, Wix, Tumblr, Blogger, Squarespace, Ghost and more.”
From there, according to the Missinglettr website:
“Using clever things like AI and Machine Learning, Missinglettr scans your blog post, looking for quotes, content, and imagery that it thinks will work well on your social platforms.
Missinglettr even knows how to find hashtags that will help your content really stand out.
Most importantly though, each piece of social media content generated includes a link back to your blog post to drive traffic back to your site.
By default, Missinglettr combines this social content into a campaign designed to last a full 12 months.”
Post to Social Without Having to Do It Yourself
Once you approve a Missinglettr campaign, you can sit back and relax. The software gradually drips your content out over the year to your social accounts to maximise its impact.
Missinglettr currently works with LinkedIn, Facebook and Twitter, which are the three major social media players used by businesses around the world.
With your Missinglettr campaigns on autopilot, you’ll soon start to see increased engagement across your social channels and that all-important traffic to your site.
Want 50 per Cent Off?
You can trial Missinglettr for 30 days for free. From there, it costs individuals (one site, one user, five social profiles) around US$27 per month, and businesses around US$97 per month.
The business package includes Guest Post Campaigns, Past Blog Post Campaigns, Branding Customisation, Advanced Analytics, Custom Drip Schedules, Custom Content Templates and Reposting to Medium.
If you’re a charity or not-for-profit, you can apply for a discount.
At Business Blueprint, we’re pretty big fans of Missinglettr. To help you out, we have arranged for you to have 50% off the first three months. Simply CLICK HERE to get started.
If you’re serious about building an online audience, boosting your credibility and growing your profits without requiring more manpower, join 18,000 other businesses and make the most of Missinglettr today.
